BEON was founded by international cricketing superstar, Shane Watson, Australia’s greatest Olympian, Ian Thorpe, and world-renowned performance leader, Dr Jacques Dallaire. ​ Each founder has their own real-life experiences to give context to the science and methodology behind the business. Working with Shane and Lee, we created the BEON Performance website, brand collateral, created a social media strategy, social media training and implemented an initial launch plan.